This identity was created for a tournament run my MythicMTG.com. Combining a portion of the MythicMTG.com identity with new art for the tournament solidifies the branding while encompassing new products into the brand. The additional letterforms were custom designed to compliment the custom letterforms used in the original MythicMTG.com logo. Variants of the identity were created to give flexibility for online advertising which can often be very rigid with proportions.