Identity system for the DeBartolo Performing Arts Center on the campus of the University of Notre Dame. This identity needed to work with the University's branding because as the umbrella brand, the University's identity would appear on every piece along with the DeBartolo Performing Arts Center identity. I was on the team that designed the University's new identity system, so I chose to use a similar format and proportion so that the two identites would visually balance each other. I also relied heavily on the use of symbology in the mark because of the tradition of symbology present on the campus itself.
